Frederik Busch is a sales expert responsible for digital document processes and automation for Adobe's key account division. Together with his sales team, he advises customers from various industries on how manual document workflows can be digitized and automated end-to-end. As part of a product management advisory committee, he is also jointly responsible for the implementation of regional customer requirements in the product. Frederik Busch currently sees low-code process automation, GenAI and accessibility as core topics for his customers.